Stuck in Survival Mode?
Let’s Unlock Your True Growth Potential
Stop Surviving - Start Thriving
Running a small business takes courage. Whether you’re helping patients heal, crafting something beautiful, or welcoming riders to your barn, you’ve invested your whole heart. But rising costs, hiring struggles, and crowded online markets can make it feel like you’re just fighting to get by.
For more than a decade, I’ve helped Fortune 500 companies streamline their operations and save millions through smarter strategy. Today, my mission is to bring that same level of expertise to small businesses - without the corporate price tag.
Why? Because small businesses are the heart of our communities. They fuel jobs, spark creativity, and create connections that last. With Optimize Small Business Coaching, you’ll get practical, tailored guidance that helps you not just survive, but thrive with clarity, confidence, and impact.
Personalized Coaching for Your Small Business
You’re exhausted from fighting to keep your business alive, yet you can’t imagine giving it up.
Rising costs, unreliable labor, and a digital world that buries you under bigger competitors make every decision feel like a gamble. Deep down, you’re wondering if you can keep going without losing yourself in the process.
You’re stuck working in your business, not on it, yet you dream of scaling and freedom.
You’ve got the vision: more customers, smoother operations, real growth. But endless day-to-day demands leave you stuck in the weeds. What if you had a partner who could help you rise above the grind and put your ideas into motion?
You’re proud of what you’ve built, yet you feel alone in carrying the load.
You’ve read every business book, from EOS to Profit First, and tried every podcast, but the loneliness of making tough calls without a trusted partner is wearing you thin. You want someone who gets your world and can guide you without pushing another “system.”
Your Path to a Thriving Business
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Apply for a 2–3 hour session where we dive into your business, unpack your challenges, and craft actionable insights you can use immediately, whether we work together or not. I’m selective, taking only 25–30 clients a year, so we’ll ensure we’re a perfect fit.
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Through regular 1-1 sessions, we’ll tackle your unique challenges. Whether it’s boosting profits, navigating hiring issues, or standing out online, you’ll get practical strategies that fit your business. You’ll leave every call with clear, tactical steps to move forward with confidence.
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I’m here to listen deeply and advise objectively, drawing on my small-town roots and my experience working with my own family on their small businesses. My passion is empowering you to build a business that’s not just surviving, but thriving with pride and impact.
Testimonials Like These Are Why I Do What I Do
Dr. Suzanna A., Be You Educational Coaching, Owner
“Ashley was instrumental in helping me launch my college coaching business. She provided marketing support, helped me build a client database for tracking potential and active clients, and was always available for questions and support. When I looked to modify the business last year she stepped right back in and helped with questions and concerns offering excellent suggestions and ideas. Her ability to communicate and connect with a business she wasn’t familiar with was amazing. Her business modeling skills are above and beyond what I expected.”
Jackson A., Apple Butter Animated, Co-Founder and Artist
“I think the only time I’ve ever had a quarterly review of my business is when I’m filling out taxes. I knew we could grow, and I knew what we needed to do to get there, but my regular meetings with Ashley helped hold me accountable to get it done. I'd describe it like therapy but for my business. ”
Dan K., Sunrise Sailing Club and Sailing Academy, Owner
“Working with Ashley has completely changed my attitude toward the business. I’ve gone from spinning my wheels and wondering if it was time to throw in the towel, to feeling excited about achieving my goals.
Saying that I’m impressed with Ashley’s approach to seeing my business through her unique viewpoint is the proverbial understatement. From our first meeting, Ashley made direct observations that once enacted moved our cashflow needle towards the positive.
Every meeting with Ashley is gold due to the fact her suggestions come as an open question with a feeling of guidance but also concern to help build on my core vision. She is direct with her views but at the same time listens, that is so important to me.
Each time we meet, I walk away with clear ideas and actions I can take to move forward. I want our business to continue and thrive, and with Ashley in our corner I now believe we have a real path to success.
Ashley doesn’t just bring good ideas, she brings partnership. Working with her, running my business doesn’t feel so alone at the helm as it did before.”
Tanjina S., Elevate and Evolve, Strategic Growth Advisor / Consultant
“I’ve invested in several programs to help me refine my positioning and stand out as an independent consultant, but I was still spinning, trying to pivot and get my message to land.
In just one conversation, Ashley helped me see that I’m not as far off as I thought. She drew out my core value proposition, helped me reconnect to the unique lens I bring, and showed me how small shifts in clarity, especially around my ideal client, can unlock real traction.
What makes Ashley stand out is her ability to sense when mindset is the block and call it out with just the right mix of empathy and directness. She didn’t just offer strategy, she helped me get out of my own way.
I walked away with renewed confidence, a clear direction, and a practical roadmap to move forward, one I can actually execute on. If you’re a solopreneur or consultant feeling stuck, working with Ashley is one of the smartest moves you can make.”
Ready to Rewrite Your Businesses Success Story?
Apply for a free 2–3 hour discovery call to uncover actionable insights and see if my coaching program is the right fit for your business.
With only 25–30 spots each year, I’m committed to giving you my best.
Submit your application now and let’s start building the thriving business you’ve always envisioned.
Resources to Fuel Your Growth
Tips, Tools, and Insights for Small Business Owners
Explore my eBooks, Blogs, and more to help you on your journey, no matter what stage your business is in.
